Real Clients, Real Results
Because data doesn’t lie, and an aligned strategy delivers. Below you’ll find handpicked case studies that show exactly how we’ve helped coaches, course creators, and conscious businesses grow their audience, increase conversions, and amplify their impact.
Each result you see here was built from a place of intention, integrity, and deep strategy. No gimmicks. No guesswork.
Heather Burgett. PR & Visibility Consultant
Heather had this beautifully built quiz, right? But the people joining her list just… weren’t the right fit. She knew she had something powerful to offer, but when the audience isn’t aligned, it doesn’t matter how good the content is they just don’t convert.
She came to me needing a list that actually matched the energy and vision of her next launch. And she didn’t want to spend thousands to figure it out.
We ran a super-focused ad campaign using her quiz as the lead magnet. I refined her targeting and copy to make sure we were attracting her people. The ones already craving visibility support and ready to invest in their next level.
IN JUST A FEW WEEKS, SHE BROUGHT IN
- 373 high-quality emails added to her list
- Each email subscriber was just $0.52
- She only spent $187 total
- And the best part? 7 of those leads joined her $4,000 mastermind 😍 (that’s $28,000 in revenue… from less than $200 in ad spend)
That’s proof that you *don’t* need a massive budget to grow your list with actual dream clients. You just need a strategy that’s built around who you really want to call in.
Honestly? Watching her shift from “I hope people join” to “OMG I need to open a waitlist”, that’s the kind of result I live for.
Lisa Hoffman Mullis. Copy & Website Expert
Lisa’s one of those people who already had the goods. Her offer was solid, her content was great, but she was ready to bring in more of the right people and actually get paid while building her list.
She came to me wanting to grow her audience and have her next launch feel more spacious. So we did something a little different…
So, here’s what we did:
We set up a super-targeted ad campaign to attract people who needed help with copy and websites. And here’s the fun part: we added a $27 offer straight after they signed up. This wasn’t just for show. That tripwire was designed to help cover some of her ad spend, and it worked beautifully.
IN JUST A FEW WEEKS, HERE'S WHAT HAPPENED
- 225 high-quality subscribers joined her list
- She paid $6.08 per person, slightly higher thank I prefer for a lead gen campaign, but worth every cent
- Total ad spend was $1,368.08
- 12 people bought the tripwire offer, bringing in $324
- And those new leads? They filled up her $3,800 Copy Camp
She went from “I hope this launch lands” to “My program’s filling up with actual dream clients.” It’s such a powerful example of how intentional strategy, not just flashy ads, brings in results that feel good and actually convert.
Excentric Hair. Luxury Hair Salon in Cape Town
This was one of those “let’s make it work right now” moments.
Excentric Hair is a high-end salon in Cape Town, known for their incredible service and loyal clientele. But during the height of COVID lockdowns, they couldn’t physically open their doors and like a lot of small businesses, they were looking for a way to keep things moving without losing momentum.
We put together a super intentional ads campaign with one goal: get their calendar booked up for when they reopened.
WHAT WE FOCUSED ON
- Offering discounted pre-bookings for when the salon reopened
- Reassuring clients about safety measures and service quality
- Re-engaging past and new clients with helpful content and irresistible offers
AND HERE'S WHAT HAPPENED
- 1901 new leads joined their list
- Each one cost just R6.97 (about $0.42)
- Total ad spend: R3625.95 (roughly $218)
- Advance bookings brought in over $9,000 in revenue — before doors even opened
That’s nearly 10x return on a campaign that ran while the salon wasn’t even operational.
The best part? The team had peace of mind and a fully booked schedule the minute they were able to welcome clients back.
Yvette Taylor. Creator of the Energy Alignment Method
Working with Yvette was such a beautiful experience. She’s the founder of EAM, a five-step method that helps people shift their energy, release what’s stuck, and return to alignment.
She came to me ready to expand her impact online but in a way that felt soul-led, not salesy. No cold funnels, no pressure. Just a strategy that would gently guide the right people into her world.
So we created a campaign that matched the energy of her work.
We used a lead magnet that spoke directly to the kind of person already on their inner journey. We added a $22.22 upsell, something that felt light, generous, and totally aligned with her message. And we focused on ease, not just for her, but for her audience too.
HERE'S WHAT UNFOLDED
- 426 new email subscribers joined her list
- Each one cost around £8.14
- 59 of them chose to go deeper and purchased the upsell
- That brought in $1,311 USD in gentle, immediate revenue
- And helped cover nearly 23% of her total ad spend (£4,634.33 / ~$5,850 USD)
She was able to grow her community and recoup part of her investment — all while staying in integrity with her work and her values.
And the best part? It never felt heavy.
This wasn’t about hard selling or chasing numbers. It was about showing up, sharing her light, and calling in the right people with intention.
Ready to Be My Next Favourite Case Study?
If you’re reading this thinking,
“That’s the kind of growth I want…but personalised to me”
You’re exactly who I built this for.
I work with heart-led coaches, educators, and entrepreneurs who want results that actually feel good.
Who care about aligned messaging, thoughtful strategy, and attracting the right clients not just more noise.
If that’s you?
Let’s talk about what’s working, what’s not, and where your next 3x–10x shift could come from.
Let’s make sure your next launch or evergreen strategy actually reflects the magic you’re here to share.