Suppose you’re advertising on Facebook or Instagram. In that case, it’s crucial to set up a Meta Business Manager account, previously known as Facebook Business Manager. This account is a central hub for managing your Facebook page, ad account, pixel, Instagram account, and team member permissions. Setting it up can enhance your security and efficiency, making it easier to manage your advertising efforts.

Why You Need a Meta Business Manager Account

A Meta Business Manager account allows you to:

• Organise your assets efficiently.
• Enhance security, reducing the risk of hacking or account disabling.
• Manage team access and permissions easily.
• Integrate your Facebook and Instagram accounts seamlessly.

Let’s walk through the steps to set up your Meta Business Manager account.

Create Your Meta Business Manager Account

1. Visit the Meta Business Account Creation Page:
   • Go to the Meta Business Account Creation Page.
   • Click on the “Create Account” button.
2. Log In:
   • Ensure you’re logged into your personal Facebook account before starting the process. Meta requires a personal account to begin.
3. Fill in Your Details:
   • Your name will be pre-filled. Add your business name and business email.
   • Press submit, and you’ll be taken to your new Meta Business Manager dashboard.

Adding a Facebook Page

1. Navigate to Pages Section:
   • Click on “Add Assets.”
   • Select “Facebook Page.”
2. Choose Your Option:
   • Create a New Facebook Page: Follow the prompts to set up a new page.
   • Claim an Existing Facebook Page: Enter the page name or URL to claim it.
   • Request to Share a Facebook Page: Use this to manage a client’s page.

Adding an Ad Account

1. Navigate to Ad Accounts:
   • Click on “Add Assets.”
   • Select “Ad Account.”
2. Choose Your Option:
   • Create a New Ad Account: Follow the setup process.
   • Claim an Existing Ad Account: Enter your ad account ID found in Facebook Ads Manager.
   • Request to Share an Ad Account: Use this if managing a client’s ad account.

Connecting Your Instagram Account

1. Navigate to Instagram Accounts:
   • Click on “Add Assets.”
   • Select “Instagram Account.”
2. Connect Your Account:
   • Agree to the terms and conditions.
   • Follow the prompts to log in and connect your Instagram account.

Adding Team Members

1. Navigate to the People Section:
   • Click on “Add People.”
2. Invite Team Members:
   • Enter their email address.
   • Assign roles (most will be employees with limited access).
   • Assign specific assets (Facebook page, ad account, Instagram account, etc.).

Adding Billing Information

1. Navigate to Billing:
   • Click on the “Billing” button.
2. Enter Billing Details:
   • Follow the prompts to add your payment information. This is necessary for running ads.

Conclusion

Setting up your Meta Business Manager account is straightforward. It offers numerous benefits, including enhanced security and better management of your advertising assets. By organising your accounts and assigning proper permissions, you can focus on creating effective ad campaigns without worrying about administrative hurdles.

Taking these steps now will save you time and potential headaches down the line, ensuring your advertising efforts are as efficient and secure as possible.