950% ROI for The Wedding Academy
Marketing strategist for established, women-led service businesses
Paid visibility that actually works. Without the chaos.
Beyond just managing ads.
I help established coaches, consultants, and service-based business owners get seen by the right people and turn that attention into warm leads. Using paid ads that actually work. Without the chaos, constant content, or burnout. See how we work together.
The reality
You have built something real. Growth should not feel this heavy.
Your business works. Clients get results. Referrals come in. But growth still feels unpredictable.
You have tried organic strategies that demand constant output. You may have tested ads without a clear system underneath them. You have hired support that needed more managing than it was worth.
You do not need more tactics, templates, or motivation. You need better architecture. A visibility system that compounds instead of resetting every month.
That is what I build.
See how it works →The approach
This is not ads management. It is visibility leadership.
I work as a Fractional CMO and Paid Visibility Strategist. That means I sit inside your business at a senior level, make marketing decisions with you, and build the systems that turn paid attention into predictable revenue.
My methodology is called Data-Led Visibility Calibration. We use paid visibility to surface real signals, not vanity metrics, identify what is actually scalable, and make calm decisions based on evidence.
Ads do not fix broken positioning. But when your offer is validated and your messaging is clear, paid visibility becomes the most reliable growth lever you have.
$0.0M+
in paid media campaigns managed since 2019
0
markets served: UK, USA, and South Africa
✓
Meta Ads Certified Professional
Work with me
A clear path from clarity to growth.
Start Here — Free
Visibility Go/No-Go Audit
Find out if your business is ready for paid visibility. A guided diagnostic that gives you a clear yes, no, or not yet, with specific next steps.
Take the free auditGet a Plan — $197
Meta Ads Strategy Call
A focused 60-minute diagnostic for coaches and consultants who want to know exactly what is working, what is leaking, and what to do next. You leave with a specific action list, not generic advice.
Book a strategy callHand It Over — $4,500 / 90 days
Amplify Partnership
A 90-day partnership where I build and manage your entire paid visibility system. Strategy, execution, optimisation, and weekly support. For established businesses with a validated offer who are ready for predictable lead flow.
Apply for the Amplify PartnershipClient results
What clients say.
950% ROI
£105,000 in revenue generated from £10,000 in ad spend.
Kylie Carlson, The Wedding Academy
“I felt very taken care of as she checked on my ads all throughout the week. We meet weekly for a fuller discussion about what is going on. Thinking about working with Carol? Absolutely go for it.”
Lisa H.
“I signed my first retainer client today after our call. I used a totally different approach, as you suggested. My second sign and second sales call this week.”
Magriet P.
“In 8 weeks of working with Carol, I was able to triple my prices and signed 2 new clients.”
Riza H.
“Carol is great about working on a strategy. She works with you to find a strategy that will work for you. It is really about a solid process.”
Amy P.
“I felt very taken care of as she checked on my ads all throughout the week. We meet weekly for a fuller discussion about what is going on. Thinking about working with Carol? Absolutely go for it.”
Lisa H.
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About Carol
Hi, I am Carol Kabaale (Pronounced Ka-ba-lay.)
I was born in Cuba, raised in South Africa, and built a career in marketing that spans hospitality leadership, agency ownership, and over $3.9 million in managed ad campaigns.
Today I work as a Fractional CMO helping established women-led businesses grow through paid visibility that feels calm, strategic, and sustainable.
With love, Carol
Read more about me
For $7
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Not sure where to start?
Take the free Visibility Go/No-Go Audit. It takes 2 minutes and tells you exactly whether your business is ready for paid visibility, and what to do next.
Take the free auditCommon questions
Frequently asked.
A Fractional CMO is a senior marketing leader who works inside your business part-time. Instead of hiring a full-time Chief Marketing Officer, you get strategic leadership, decision-making support, and execution oversight at a fraction of the cost.
Carol works with established coaches, consultants, and service-based business owners, primarily women-led businesses in the UK and USA. Her clients already have a proven offer and want predictable growth through paid visibility.
The Amplify Partnership is a 90-day engagement where Carol builds and manages your entire paid visibility system. It includes strategy, ad creation, landing page and email review, weekly support, and ongoing optimisation. Investment is $4,500 total or $1,500 per month.
Carol recommends starting with no more than $500 per month in ad spend. The focus is on clean data and smart testing, not big budgets.
It is Carol's methodology for using paid visibility as a decision-making tool. Instead of chasing vanity metrics, ads are used to surface real signals about what messaging, offers, and audiences actually convert, so growth decisions are based on evidence.