3 markets served across UK, USA, South Africa
The work speaks for itself.
Different businesses. Different goals. Same principle: get clear on what the data shows, then scale what works. Here is what that looks like in practice. See how I work.
950% ROI
£105,000 from £10,000 ad spend
Kylie Carlson
The Wedding Academy
The goal
Kylie runs one of the most respected wedding planner training programmes in the industry. She wanted to turn a traditionally quiet season into a strong launch window.
What we did
We rebuilt the messaging from scratch and let conversion data guide every decision. Instead of repeating what had been done before, we tested new angles and followed the numbers.
The result
What was expected to be a slow season became a record-breaking one. The campaign delivered £105,000 from £10,000 in ad spend.
"We spent 10k and generated 105k, our ROI is 950%!"
- Kylie Carlson, The Wedding Academy
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373 qualified leads from $187 ad spend
Heather Burgett
PR and Visibility Consultant
The goal
Heather is a respected PR consultant who was preparing to launch a new service. She wanted a highly targeted list of people who would genuinely be interested, not just numbers on a spreadsheet.
What we did
We designed a precision lead generation strategy tied directly to her upcoming offer. Every targeting decision prioritised quality and alignment over volume.
The result
373 qualified leads at $0.52 each. A focused, engaged audience ready for her launch.
260 leads
$196 spend · 64% checkout conversion · 82% order bump take rate
Keenya Kelly
Visibility Educator and Content Strategist
The goal
Keenya is an established visibility educator with a strong brand and multiple offers. She wanted her paid campaigns to run as a reliable system, not something that needed constant attention.
What we did
We stabilised the campaign foundations, cleaned up tracking, simplified the decision-making, and focused on the offers with the strongest buyer signal. Structure over volume.
The result
A self-sustaining campaign system that consistently delivered qualified leads without daily intervention. 260 leads from $196 in spend, with 64% checkout conversion and 82% order bump take rate.
11x ROAS
4 successful launches
Jody Shield
Success Coach and Digital Entrepreneur
The goal
Jody is a well-known success coach who wanted to scale her launches with automation while keeping the personal touch her audience values.
What we did
We combined personalised messaging with smart automation. High-touch communication at every stage, supported by systems that scaled without losing trust.
The result
11x return on ad spend across four successful launches. Consistent results each time, with automation that felt personal rather than transactional.
"I started invoicing $1,000 daily for the whole summer...my profits increased by 500%. Thank you very much."
- Elias Martinez, Get Active Tossa
"Carol's expertise in Facebook ads has been invaluable. She's dedicated to your success beyond just managing ads. Her strategic insight and the determination to get you results truly set her apart."
- Amy Prueter, Systems and Team Consultant
Rated by real clients
"We spent 10,000 GBP on ads and generated over 105,000 GBP in revenue. A 950% return on investment."
Kylie Carlson
The Wedding Academy
"We generated qualified leads at $0.52 each from just $197 in ad spend. The targeting was precise and the leads matched my ideal audience."
Heather Burgett
PR and Visibility Consultant
"Working with Carol transformed our ad strategy. Her approach delivered an 11x return on ad spend and a consistent pipeline of qualified leads."
Keenya Kelly
Visibility Educator and Content Strategist
"I started invoicing $1,000 daily for the whole summer. My profits increased by 500%."
Elias Martinez
Get Active Tossa
"Carol's expertise in Facebook ads has been invaluable. She is dedicated to your success beyond just managing ads. Her strategic insight and determination to get you results truly set her apart."
Amy Prueter
Systems and Team Consultant
"11x return on ad spend across four successful launches. Consistent results each time, with automation that felt personal rather than transactional."
Jody Shield
Success Coach and Digital Entrepreneur
More results across industries
Coaching. Consulting. E-commerce. Local business. The method adapts. The principle stays the same.
Niyc Pidgeon
Global Speaker and Success Coach
7x ROI by refining what was already working and scaling with precision.
Yvette Taylor
Energy Alignment Method
142 avg initiated checkouts/month. 80% upsell conversion.
Excentric Hair
Premium Hair Salon
1,901 leads at $0.42 each. $9,018 in advance bookings.
Lisa Hoffman Mullis
Copy and Website Expert
225 leads and 12 purchases, validating her offer with cold traffic.
Create Ceramics
Ceramics and Dining Studio
35% CTR. $0.14 CPC. $0.93 per conversion.
Kelly McHugh
Yoga and Marketing Educator
1000% ROI and 1,900 new people reached during a quiet season.
Aloise Surfleet-Middleton
Dharma Life Academy
40 high-ticket sign-ups from a personalised launch strategy.
Chen Lizra
TED Speaker and Somatic Coach
A visibility approach designed to match the depth of her work. High-quality, aligned leads.
In their own words
Screenshots, messages, and moments from real campaigns.
Claudia Sam
Soul Connection Coach. Claudia worked with us for close to a year, building her visibility while staying true to her intuitive approach to business.
Lisa Hoffman Mullis
Copy and Website Expert. Lisa wanted to validate whether her offer could convert with cold traffic. 225 qualified leads and 12 purchases confirmed it could.
Marsha Flemmings
Leadership and Legacy Coach. Marsha helps female professionals increase their impact and develop leadership. We built her visibility to match the calibre of her work.
All results shown are from real client campaigns. Individual results vary based on offer, audience, and market conditions.
Hear more conversations on the Client Code Podcast
Wondering why your ads have not worked before?
Your ads did not fail. A decision failed before the money was spent.
Common questions
Frequently asked.
Most clients see meaningful data within the first 30 days and measurable results by day 60. The full 90-day Amplify Partnership allows enough time for the algorithm to optimise, creative to be tested, and the funnel to be refined based on real data.
I recommend a minimum of 1,500 GBP or USD per month in ad spend, separate from management fees. This gives the algorithm enough data to optimise targeting effectively. Lower budgets can work for list-building but revenue campaigns need sustained investment.
No ethical marketer can guarantee specific results because outcomes depend on your offer, audience, and market conditions. What I guarantee is a methodology, transparent reporting, and strategic adjustments based on what the numbers show.
I specialise in coaches, consultants, course creators, and service-based businesses. My methodology is designed for businesses selling intangible services where trust and positioning matter more than product features.
Ready to see what clarity can do for your business?
Every engagement starts with a conversation.
Carol Kabaale has managed over $3.9M in Meta ad spend since 2019. Featured results include generating £105K revenue from £10K ad spend (950% ROI) for a wedding academy, achieving $0.52 cost per lead for a business coach, and delivering 11x return on ad spend for a course creator. All results use the Visibility Calibration methodology.
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