Marketing that does not require you to burn out.
I am Carol Kabaale (pronounced Ka-ba-lay). Fractional CMO and Paid Visibility Strategist.
I help established coaches, consultants, and service-based business owners build visibility systems that bring in warm leads. Without the chaos, constant content, or burnout.
The Origin
How I got here
I was born in Cuba during the Special Period. If you know, you know. It was a time that demanded resilience, resourcefulness, and a deep sense of family. My parents, both doctors, moved us to South Africa when I was young, in search of more opportunity. I grew up watching what sacrifice and determination look like up close.
I built my corporate career in business development for one of the world's largest hospitality groups. I was good at it. But the hours took everything. Weekends, holidays, family time. I was building someone else's business at the cost of my own life.
So I left. I started my first agency. Then co-founded another. Then stepped out of that too, because partnership is only worth it when it works.
Over the past 8+ years, I have managed more than $3.9 million in paid media campaigns for coaches, consultants, and service businesses across the UK, USA, and South Africa. I built a methodology I trust. I found the clients I am meant to serve. And I designed a business that lets me do my best work without sacrificing the life I built it for.
Want to see what this looks like in practice?
View client resultsBy the numbers
$3.9M+
In paid media campaigns managed
950%
Best-performing client campaign ROI
$0.52
Lowest cost per lead achieved
8+
Years in paid visibility strategy
Credentials
- Meta Certified Media Buying Professional
- Clients across the UK, USA, and South Africa
- Featured on 60+ podcasts on marketing and visibility
- BCom in Hospitality Administration, Stenden University South Africa
- Fluent in English and Spanish
The Approach
How I work differently
Most marketing support falls into two categories: either someone executes tasks you assign, or someone gives you advice you have to implement yourself. I do neither. I sit inside your business as a strategic partner and build the systems with you.
Not sure if you are ready for paid visibility?
Take the free Visibility AuditAs heard on
15+ podcast appearances and counting
Suzanne Culberg
Girl Take Note
The Publishing Performance Show Interviews
Talking with the Experts: Business Insights
The Pursuit of Freedom Podcast
Renee Vee, Mrs.Understood Podcast
Lily.Global
Fox Talks Business
Stop the Scroll | Heidi Schmidt
9 TO 5 MOM WITH A POD
The Method: Data-Led Visibility Calibration
A three-phase approach to turning paid visibility into a decision-making system.
01
Surface
We use paid ads to generate real data about your audience, messaging, and offers. Not to chase leads. To see what is actually true.
02
Read
We analyse the signals. What copy resonates. Which audience responds. Where people drop off. Decisions are made from evidence, not emotion.
03
Scale
Once we know what works, we increase spend behind it. Deliberately. With guardrails. Growth that compounds instead of spikes and crashes.
This methodology sits at the core of the Amplify Partnership.
See how it works in practiceA few things about me
The whole crew. Joel, Charlie, and too many balloons.
Grindelwald, Switzerland. I loved the snow.
Carbs are everything. I will not be taking questions.
My favourite sound is the clink of a wine glass.
Sunday drives and floral dresses. This is the energy.
Common questions
Frequently asked.
A Fractional CMO is a senior marketing leader who works with your business on a part-time or contract basis. You get the strategic thinking and leadership of a chief marketing officer without the full-time salary commitment.
I am based in Centurion, South Africa and work primarily with coaches, consultants, and course creators in the UK and USA. All work is done remotely.
It is my three-phase methodology for turning paid visibility into a decision-making system. Phase one uses data to surface what is actually happening. Phase two reads the signals to find where attention drops off. Phase three scales what compounds. Decisions are based on evidence, not guesswork.
Ready to work together?
If your business already works but growth still feels heavier than it should, we should talk. I work with a small number of clients at a time, and every engagement starts with a conversation.