Business astrology coach Aleksandra Ceho shares her 3-tiered system for using astrological cycles to forecast your business, from marketing timing to mastering composure.
I will be honest. When I sat down with Aleksandra Ceho for this episode, I thought we would have a fun, light conversation about star signs. What I actually got was a masterclass in business strategy delivered through the lens of astrology. And if you are rolling your eyes right now, stay with me, because Aleksandra is not here to tell you to blame Mercury for your bad week. She is here to show you how cycles, the kind that govern every aspect of nature and business, can become your competitive advantage.
Aleksandra is a business astrology coach with 20 years of practice. She works with established entrepreneurs in healthcare, legal, and STEM fields to grow their businesses using a 3-tiered system: the personal natal chart, the business chart, and ongoing business forecasting and consulting. She has also studied martial arts, which is exactly the energy she brings to strategy. Think less horoscope, more game plan.
Forecasting Is Not Just About Sales. It Is About Everything.
This was the part of our conversation where my marketing brain lit up. I asked Aleksandra how entrepreneurs can use astrology for forecasting, and she did not just talk about sales cycles. She talked about the full picture: where your customers' heads are at, when to launch products or books, when to acquire assets, how to manage supply chains, when to hire, and even when to focus on client retention over new acquisition.
"What good is a year of incredible sales if you do not have the product to fulfill? Part of your reputation and integrity as a business is about your ability to fulfill your promise."
That line stopped me. Because she is right. So many of us are laser-focused on the revenue number that we forget the infrastructure has to keep up. Aleksandra's approach is to look at the totality of your business, not just one metric. She forecasts for resources, suppliers, hiring seasons, and even customer sentiment. For 2025, she flagged that the general energy is one of caution, which means if you are marketing like everything is sunshine and rainbows while your audience is in protective mode, they are not going to respond. You have to meet people where they are.
And that is exactly what the visibility ecosystem is about. You cannot just push content and hope it sticks. You need to understand the season your audience is in, emotionally, psychologically, financially, and align your messaging accordingly. Whether you are reading that through data analytics or astrological cycles, the principle is the same: awareness first, action second.
What I also loved is Aleksandra's "why." She told me that business is how innovations and true service reach the world, and if you do not have the savvy to grow it yourself, you may have to sell your life-saving product to a company that does not share your mission. She wants the entrepreneurs with genuine purpose to win.
Composure Is the One Thing Holding You Back
When I asked Aleksandra what she sees over and over again, that one thing she wishes her clients would just fix, she did not say marketing. She did not say sales funnels. She said composure. And then she gave me the best analogy I have heard in a long time.
"Anxiety is really a negative relationship with the unknown. And it is often backed by the presumption that whatever that unknown is, is negative and bigger than you."
She compared it to those old cartoons where there is a giant shadow on the cave wall and it turns out it is just a tiny mouse. That is anxiety. Your mind says giant shadow. Reality says tiny mouse. But if you react to the shadow, if you shut down, panic, or freeze, you never actually deal with the mouse. And in business, that mouse is usually something completely manageable if you just hold your composure for ten seconds.
I felt this one personally. As entrepreneurs, we catastrophise constantly. A launch does not go as planned and suddenly the whole business is failing. A client leaves and we spiral. Aleksandra's take is that composure is what allows you to deploy all of your assets, resources, talents, and strengths effectively. Without it, you are fighting shadows instead of solving problems.
She tied this back to the boxing ring. When you see a big punch coming and you cover up in panic, you actually get hit worse. But if you stay composed and see it clearly, you can deal with it. That is the difference between reacting and responding.
Mercury Retrograde Is Not the Villain. It Is Your Pop Quiz.
I had to ask about Mercury retrograde because honestly, everyone talks about it and most of us have no idea what it actually means beyond blaming it for bad days. Aleksandra's take completely reframed it for me. She said Mercury retrograde is not a disaster. It is a pop quiz.
When Mercury is in normal forward motion, you are in class learning the lesson: how to think clearly, communicate well, stay organised. Then Mercury goes retrograde and it is test time. You get to see where you are strong and where you have been coasting. And here is the business tip that blew my mind: Aleksandra uses Mercury retrograde periods to trial new software, systems, and processes because she wants to see exactly what could go wrong under the most challenging conditions. If it survives the retrograde, it is solid. Three to four periods a year, three weeks each. That is your built-in beta testing window. No fear. No hard hats. Just smart business testing.
Quick Takeaways
- Your business reflects your internal state. As within, so without. Your personal failings will become your business failings if you do not address them.
- Forecasting is holistic. Do not just forecast sales. Forecast resources, hiring, customer sentiment, and retention too.
- Composure is your greatest asset. Anxiety makes shadows look like monsters. Hold your composure for ten seconds and you will see the real picture.
- Mercury retrograde is your testing window. Use it to trial new systems, software, and processes when conditions are challenging.
- Play your game, not theirs. Like a fighter in the ring, you win by leveraging your unique strengths, not by trying to be someone else.
What You Do Not Change, You Choose
When I asked Aleksandra what she is choosing, what you do not change, you choose, she said something that gave me chills: "I choose the thrill of thriving." Not just surviving. Not just getting through the busy season. Thriving, and enjoying every moment of it. She said that when things are flowing, it is easy to victimise ourselves or downplay the momentum. But she is choosing to experience the demand for her service as a thrill and a joy. That is the energy I want to carry into everything I do.
If you want to start understanding your own astrological blueprint, download Aleksandra's free ebook Star-Powered Resilience at masterthestars.ac-page.com/starpowered-resilience. It is a zodiac-inspired guide to overcoming stress and burnout in your professional life. Find her at astrologerroyale.com, on Instagram @pallas.aleks, or connect on LinkedIn. This woman brings 20 years of wisdom and a martial artist's precision to everything she does.
And if you are ready to bring that same level of strategic clarity to your paid visibility, book a strategy call. We will look at where you are, where you want to be, and whether the Visibility Go/No-Go Audit is your next right step.
"I choose the thrill of thriving."
