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    3 markets served across UK, USA, South Africa

    Strategic Partnership

    A marketing leader inside your business. Without the full-time salary.

    I step in as your Fractional CMO to build the strategy, systems, and visibility infrastructure that drives calm, predictable growth. Not just ads. The full picture.

    Book a conversation

    A honest conversation about whether this is the right move.

    Carol Kabaale, Fractional CMO

    The Engagement

    What this looks like inside your business

    A Fractional CMO is not an ads manager. It is not a marketing agency. It is senior marketing leadership embedded in your business, part-time, with full strategic ownership.

    Strategic clarity

    I turn chaotic, reactive marketing into a structured roadmap aligned with your business goals. You stop guessing and start deciding.

    Revenue architecture

    I shift your focus from vanity metrics to the numbers that actually matter: marketing efficiency, pipeline velocity, and customer lifetime value.

    Full-funnel oversight

    I look at your entire marketing ecosystem: offers, positioning, emails, landing pages, paid visibility, and organic. Not just one channel in isolation.

    Team and vendor leadership

    If you have a team or work with agencies, I lead them. I set the brief, manage the output, and make sure everything aligns with your brand and goals.

    Operational efficiency

    I identify what is wasting your time and money in your marketing stack and simplify it. Fewer tools, clearer systems, better decisions.

    Decision-making rhythm

    We meet regularly. I bring the data. You make informed decisions. No more marketing by gut feel.

    The Difference

    This is not what you have tried before

    What you have tried

    What a Fractional CMO delivers

    An ads manager who optimises inside the ad account and sends reports

    A strategic partner who owns the full marketing outcome across your business

    A marketing agency that executes a brief you wrote

    A leader who writes the brief, questions the strategy, and holds the standard

    Hiring a junior marketer and hoping they figure it out

    Senior marketing leadership at a fraction of a full-time CMO salary

    Doing it all yourself and burning out

    Someone who carries the marketing load so you can focus on your zone of genius

    The Fit

    This is for you if

    • 01

      You are an established business owner with revenue, not a startup looking for your first sale

    • 02

      Growth has plateaued and you know marketing is the bottleneck but you do not know which lever to pull

    • 03

      You want strategic marketing leadership but a full-time CMO hire does not make sense yet

    • 04

      You are tired of managing agencies, freelancers, and tools without someone joining the dots

    • 05

      You want someone who will tell you what not to do, not just what to do

    Investment

    Investment

    Fractional CMO partnerships are scoped based on the breadth of the engagement, the number of channels involved, and the level of decision authority required. Pricing starts in the mid four figures per month.

    Book a conversation to discuss scope

    I only take on a small number of these partnerships at any time.

    Credentials

    Meta Certified Media Buying Professional

    Meta Certified Media Buying Professional

    Meta Certified Digital Marketing Associate

    Meta Certified Digital Marketing Associate

    $0.0M+

    in paid media managed since 2019

    3 continents

    Clients across the UK, USA, and South Africa

    Other Ways In

    Not ready for full CMO support? Start here.

    Meta Ads Management

    Managed paid visibility campaigns from $325/month

    Learn more →

    Visibility Audit

    A free 2-minute audit that tells you where to focus first

    Learn more →

    Meta Ads Strategy Call

    A focused 60-minute diagnostic. $197.

    Learn more →

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